What are they?

Stretch marks are small scars shaped as fine "lines", which are formed on the skin as a result of its rapid and excessive distention, as well as the disruption of collagen and elastin elastic fibers that exists in the deeper layers of the skin, which are responsible for its tonicity and elasticity. 

- Types of stretch marks: stretch marks initially have a reddish or purple colour, evolving to white or gray over time.

- Where they appear: during pregnancy, stretch marks tend to show up on the abdomen - due to the remarkable growth of this area - and on the breasts due to the increase in size. However, they may also appear on other body areas such as the legs, thighs and buttocks. 

Mind the first signs of transformation in your skin, know what to do when stretch marks appear and follow our 5 tips to prevent stretch marks during pregnancy. A good daily hydration is critical to prevent stretch marks from showing up and also to reduce the size, colour and depth of already-existing ones.

How to Prevent

Throughout the pregnancy, stretch marks tend to appear to 50% - 90% of women, as a result of changes that occur during pregnancy in the woman's body, which is constantly changing. At the first signs of weight gain and skin changes, prevention is the keyword! 

5 tips to prevent stretch marks in pregnancy: 

1. Drink 2 litters of water daily, in order to keep the skin hydrated; 
2. Adopt a healthy diet, rich in essential vitamins to the strengthen, elastify and vitalize the skin, such as vitamin C - orange, lemon, strawberry, pineapple, kiwi, peppers, broccoli, cabbage, - vitamin A - melon, mango, pumpkin, carrots, sweet potatoes, vegetables - and vitamin E - tomato, avocado, hazelnut, extra virgin olive oil, almonds and walnuts. 
3. Control your weight and exercise regularly. You can go for any of this options: walking, swimming, dancing, yoga and stretching. 
4. Hydrate the skin of your body daily - in the morning and in the evening - with an Anti-Stretch Marks Cream with collagen and elastin, especially in the abdomen, breasts, hips and thighs. 
5. Perform soothing localized massages while applying Anti-Stretch Marks Cream, ideally after bathing when the skin pores are still open, to enhance absorption of the active ingredients of the product and stimulate the blood flow on the skin

Collagen - 3 Benefits

Collagen is a hard, fibrous and insoluble protein, produced naturally and abundantly by the human body, and responsible for providing support to cells and tissues, keeping them strong and connected. 

3 Benefits of Collagen: 

1. Collagen provides firmness, strength and elasticity to the skin, contributing to the renewal and revitalization of dead cells.

2. Maintains the integrity of bones, muscles, tendons and joints, and strengthens hair and nails.

3. Contributes to skin moisturizing: improving the looks of cellulite marks, preventing the appearance of stretch marks and reducing the existing ones, especially during pregnancy. At this stage, the regular application of an Anti-Stretch Marks Cream, with collagen and elastin is very useful and effective.]

Elastin - 3 Benefits

Elastin is an elastic fibrous protein which is present in the skin, as well as in the walls of arteries in the heart, lungs, intestines, tendons and joints. 

3 Benefits of Elastin: 

1. Elastin provides elasticity and flexibility to the body tissues.

2. It allows these tissues to be extended or even "stretched" and then return to its original shape (eg. during a period of weight gain or during the period of pregnancy).

3. Working in association with collagen, elastin keeps the skin hydrated and strong enough to resist the appearance of stretch marks, especially during pregnancy. At this stage, moisturize your skin daily with the application of an Anti-Stretch Marks Cream and follow our 5 tips to prevent stretch marks in pregnancy.